The Life and Death of Imprints

One of the sometimes inscrutable changes that happen frequently in book publishing comes from the name on the book, the imprint. I was reminded of how strange these changes can be when I discovered quite a while ago that Bookcraft, once the name of the second largest LDS publisher, is now no longer in use.

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A Short History of Mormon Publishing: Commercial LDS Publishing Begins

The fourth of eight posts and an introduction. See also Part III, Part II, Part I, Introduction

The arrival of the transcontinental railroad to Utah in 1869 marked the end of a period of relative isolation for the LDS Church. It also came just at the end of a period of almost no Mormon publishing in Utah and the United States. Continue reading “A Short History of Mormon Publishing: Commercial LDS Publishing Begins”

On The Financial Motive

There is something deceptive about success stories. You hear a story of someone else’s success, and it is sometimes hard not to assume that you can do the same.

Author success stories are no exception. For Mormons, Stephanie Meyer is the most recent example. She is just like so many LDS authors — a suburban housewife with kids who writes in her spare time. I’m sure she has a Church calling, worries about how well her kids are doing in school and probably finds inspiration in the people she knows. In fact, her life is just like that of half the women in my ward.

The problem is Meyer’s success — or that of Orson Scott Card, Dean Hughes, Rachel Nunes or whoever — is really very difficult to replicate.

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