Culture Amid Change

A packet of Reese's Peanut Butter Cups
Image via Wikipedia

You know the commercial. One person is walking down the street eating a chocolate bar. Another approaches from the opposite direction eating peatnut butter. They collide. “Hey, you got chocolate in my peanut butter…”

I was just a child when that commercial came out. My understanding is that before these Reeses Peanut Butter Cups commercials came along, the idea of mixing peanut butter and chocolate together seemed odd, if not kind of gross, to most people. It is true that many chocolate bars had nuts in them at the time, and you could certainly buy chocolate covered peanuts. But somehow it took these commercials to change the cultural perception of the mix. Continue reading “Culture Amid Change”

Self-promotion and its Discontents

I read a blog post by David Wooley the other day about his publisher’s insistance that he help promote his new book. I must admit that I identify with his reluctance to promote himself. My own tendency is a bit introverted, so promotion of any sort requires me to overcome a little embarassment.

But in thinking about David’s post, I can’t help but remember that promotion can also be used in the wrong way. In the Mormon context, publishers and authors face significant cultural and ethical dilemmas in promoting their work. Continue reading “Self-promotion and its Discontents”