Reaching the Market

In the wake of last week’s news about Deseret Book taking Stephenie Meyer’s Twilight books, I started thinking again about what alternatives there might be to Deseret Book’s dominance of the LDS market. There seems to be little question that many more sophisticated books, although apparently some are books that make the most sensitive or religiously conservative uncomfortable, and as a result those books are mostly shut out of LDS bookstores.

That might be a simplistic explanation, and perhaps doesn’t cover all aspects of the problem. I’ve tried to discuss the problems with Deseret Book in the past (see The problem of Deseret Book Part 1: A Question of Size, The Problem of Deseret Book Part 2: A Question of Focus, The Problem of Deseret Book Part 3: Unresolvable? and Bad Move, Deseret Book). Let’s come up with some ideas for other ways to get LDS books to LDS consumers, especially those in areas not served by LDS stores.

Continue reading “Reaching the Market”