The Difficulties Faced by an Online Mormon Lit Bookstore

A couple of weeks ago Jonathan Langford posted his vision of an online Mormon Lit bookstore–something I’m also quite interested in. I very much believe in that vision, and if I had the resources and connections necessary, I’d start the bookstore he describes as soon as possible. I think such a bookstore could be successful, and would likely be a great help to building and audience for Mormon literature.

There are, however, some large hurdles to overcome.

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The Concept of an Online Mormon Lit Bookstore

Many of us (here and elsewhere) have lamented over the problem of trying to reach and/or create an audience of Mormon readers who might have an interest in fiction reflecting a Mormon perspective but grittier or more realistic than what standard LDS bookstores can or will carry.

I don’t have any new ideas about how to find those readers. However, I do have an idea about a different piece of the puzzle. At the moment, there’s no single place to send people where they can browse for authors and titles that might interest them. My suggestion: an online store that caters specifically to Mormon literature, organized to make browsing easy — like a good brick-and-mortar bookstore — with a broad and inclusive enough selection that people could explore with a fair confidence of finding what they’re looking for.

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Amazon Makes It More Difficult for Small Publishers

A recent policy change by Amazon.com looks like it may make the already difficult job of publishing books even more difficult, especially for small and self-publishers. The change already has small publishers and authors circulating petitions, filing complaints with the US Department of Justice, the Federal Trade Commission and many state attorneys general. For those Mormon publishers affected, it will probably raise costs and could also limit sales.

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