Add to the perennial question “What Makes a Book Mormon?” another: “What Makes a Publisher Mormon?” A look at Agreka Books, of Scottsdale, Arizona, may help us at least decide what is not a Mormon publisher.
The LDS Booksellers Association‘s annual convention starts today.
For those who don’t know about this convention, it is the principal trade show for LDS products. Most of the association’s 200 producers and distributors display their wares for the 200 member bookstores, who attend hoping to learn what new products are available. Its the LDS equivalent of BookExpo America or the annual shows that many other industries have around the country each year.
I’ve been attending on and off for nearly 15 years, enough to learn something about how the industry works and see the value of the show. I’ve seen the number of stores decline from more than 350 to about 200 now. Attendance at the show has also declined. I’ve also seen the LDSBA’s policies develop, as it sought to improve professionalism among its members.
I think this kind of organization is important. A trade show is useful; its more efficient than sending sales reps (which LDS publishers and producers don’t have) to every bookstore, and it can be more effective than mailing catalogs and making sales phone calls. But I won’t be attending this year, in part because the products I’d hoped to have ready aren’t done yet, and in part because I’ve become increasingly disillusioned with the show.