Deseret Book creates an app–but why?

0-a-mzl.msdqpioj.175x175-75Last week the Salt Lake Tribune reported that Deseret Book has produced its own eReader app to make its books available on Apple iPhones and iPads. Since its ebooks were already available on the Kindle, I’ve been thinking about why many publishers have decided to do this, and what it might mean for the future of publishing and for the LDS market.

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News & Comment: Cedar Fort Title Makes Oprah & Other News

This past week has been quite busy for news about the LDS market and the publishing industry. The following are noteworthy:

  • Cedar Fort saw unexpected promotional success with Melissa Moore‘s book, Shattered Silence, which will be the subject of an Oprah episode that airs September 17th.
  • Deseret Management announced that the websites of Deseret Book, KSL, the Deseret News, LDS Church News, and Mormon Times will now all be managed by a new division in the company, Deseret Digital.
  • A 17-year-old American Fork teenager M’Lin Rowley, signed a 10-book deal with Deseret Book‘s Shadow Mountain imprint.

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