Deseret Book creates an app–but why?

0-a-mzl.msdqpioj.175x175-75Last week the Salt Lake Tribune reported that Deseret Book has produced its own eReader app to make its books available on Apple iPhones and iPads. Since its ebooks were already available on the Kindle, I’ve been thinking about why many publishers have decided to do this, and what it might mean for the future of publishing and for the LDS market.

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