One of the sometimes inscrutable changes that happen frequently in book publishing comes from the name on the book, the imprint. I was reminded of how strange these changes can be when I discovered quite a while ago that Bookcraft, once the name of the second largest LDS publisher, is now no longer in use.
LDS Stores, Chains and the rise of the Internet; or How did we get here?
We’ve all heard the sentiment, I think. Independent bookstores are better than those inhuman chains, whose employees don’t even know books and whose policies made it impossible for new authors to break into the market. A few months ago, a friend made these same familiar claims, that chains of bookstores, especially Barnes & Noble, are somehow “evil” organizations destroying the virtuous, hard-working independent bookstore owner.
It somehow sounds like the plot of an early silent-film melodrama.
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