Wm writes: Andrew Hall, who does a yearly report on Mormon publishing, approached me with the idea for a story on the struggles that some of the small, independent LDS publishers are having in the current economic environment. I told him that if he pursued the story that I’d be happy to post it here. It’s always tough doing something like this — to be honest my first reaction was to shy away from the idea. No one wants to report “bad” news. Or at least I don’t. Even when I’m critical, it’s because I want things to improve and get better. And I do think it’s also important for authors and fans in the world of Mormon letters (which is what the AMV crowd represents) to be aware of what’s going on.
For what it’s worth: in my opinion (that is as someone who works in higher education public relations and has worked with the local and national media) this is a well-sourced, multiple-sourced story that brings in the major needed points of view. It does rely at times on anonymous sources, but I’m personally confident that Andrew has used them judiciously and within standard journalistic practices. But also keep in mind that it also represents particular points of view. No one story — no matter how long and well-sourced can do full justice to an issue or event or series of events. That said: this story is worth telling, Andrew has done an excellent job, and many thanks to all those who were willing to correspond with Andrew and especially those willing to go on record.
The struggles of independent LDS publishers
By Andrew Hall
In a Mormon book market dominated by two Church owned publishers and two Church owned bookstores, all which have considerable resources at their disposal, independent publishers live a precarious existence. Independent publishers provide the diversity of outlets which any marketplace needs to thrive. With finite resources and limited opportunities to reach readers, however, the life span of such publishers tends to be short, and authors with works produced by these companies must take the lion’s share of the marketing on themselves. This article will look at the current state of three small independent publishers, Valor Publishing Group, WiDo Publishing, and Leatherwood Press. Valor Publishing in particular is going through what can charitably be called a moment of transition, with two of the four founding members of the company resigning, and several authors taking back their book rights. Continue reading “Andrew Hall reports on the struggles of independent LDS publishers”