2010 Mormon Literature Year in Review
By Andrew Hall
Part 2: The Mormon Market
Wm notes: portions of this bibliographic review rely on comments from sources who have chosen to remain anonymous. As I said with his report on independent Mormon publishers posted here at AMV last July: I’m personally confident that Andrew has used his anonymous sources judiciously and within standard journalistic practices. But also keep in mind that the comments here represent particular points of view.
(Note: I am now posting at Dawning of a Brighter Day, the blog of the Association for Mormon Letters, a weekly column covering the world of Mormon literature. The focus is on published fiction, but I also cover theater and film. I also link to recently published literary works, news, and reviews. I hope to make the brief column a convenient gathering place for authors and readers to announce and follow news about the field each week.)
In this section, I will look at the Mormon fiction market by analysing recent trends, introducing each publisher, noting books that have received especially strong reviews, and noting the passing of a beloved author.
Despite the troubled economy, the number of literary works published by Mormon market publishers rose considerably in 2010. This was despite the fact that the publishers owned by the Church’s Deseret Media Companies, Deseret Book Publishing and Covenant Communications, stood pat on their annual output. The rise was due largely to an increase in the number of fiction works published by independent publishers Cedar Fort, Leatherwood, and Valor. Publishers report, however, that the book-selling economy remained stagnant in 2010, which means that more authors and more books crowded into the market, increasing the competition for market share. Continue reading “Andrew Hall’s 2010 Mormon Literature Year in Review: Mormon Market”