Drawing on Mormon elements to make things interesting, exciting for a national audience is the easiest opportunity and one worth doing.
Speaking to the mass American Mormon audience and mirroring their concerns and values is another opportunity. It’s less interesting to me, but it has its place.
Critiquing Mormon-American culture and the LDS Church from a place of disaffected Mormonism is another opportunity. It’s less interesting to me, but it has its place.
Providing realistic but faithful portrayals of the daily lives of Mormons is another opportunity — and one of my favorites.
But none of those truly leverage the simple fact that many American Mormons are well-positioned (because of assimilation; because of our dual citizenship) to critique the various main streams of American culture in a non-reductive, original, LDS-infused way. This is not done very often. It is very interesting to me.