Occasionally, I receive news releases that for various reasons just have to be posted. This is one of them. ~Wm
THAN ALL 2007 LDS FILMS COMBINED
Salt Lake City, UT — In just fourteen days since its release, Passage to Zarahemla, has already beat all other LDS films combined that were released during 2007–topping the combined total grosses of The Dance, Beauty and the Beast: A Latter-day Tale, Picadilly Cowboy (AKA Anxiously Engaged), Believe, and Return With Honor.
Passage to Zarahemla also maintains an impressive ranking in the top ten list of national films released throughout the state the past two weeks, rating third place the first week and fifth place the second week.
Says Chris Heimerdinger, Director of Passage to Zarahemla, “Hopefully, this figure represents a refreshing change in the LDS film industry, with movie-goers much more encouraged about being entertained by films with an LDS theme. We appreciate all of the support and enthusiasm people have shown for this film.”
The latest figures for Passage to Zarahemla go against a comment Sean Means, film critic for the Salt Lake Tribune stated in his March 16, 2006 article, “Box-office statistics show audiences, primarily in Utah, largely have given up on seeing homegrown LDS-themed movies in theaters.”
The opposite now seems to be the case as over $143,000 rolls in from box office results in Passage to Zarahemla’s first two weeks.
Heimerdinger adds, “Certainly, this has to be great news for the LDS community, both moviegoers and filmmakers alike, and that more LDS films will be made that will draw in LDS audiences, proving that there is a genuine forum for this type of entertainment.”
Addendum — just received the following request: “Piccadilly Cowboy and Believe were inadvertently added to the press release. … We apologize for any inconvenience this may have caused and appreciate your consideration of this revised press release.”