We aren’t breaking any new ground here, but we hope that the new format will accomplish a few things.
- Increase the rate of commenting — hopefully the recent comments on the sidebar, the comments feed and the easier to use so-non-annoying-Blogger comments form will faciliate more dicussion. Not that we are gunning to spawn mega-threads. But it should be easier to carry on and/or track a conversation now. Please take a quick look at our comments policy.
- Promote Mormon cultural news and events. I joke about the sideblog, but one of the strengths of AMV has been its strict focus on Mormon arts and culture. The sideblog will let us more easily bring readers the latest events and happenings in Mormon art. We believe there is a need for a selective yet frequently updated place for the kind of stuff you see over there in the left column. We hope you do too. And it will also allow us to do something we’ve (okay, I’ve) gotten away from — rewarding Bloggernaclites who post on Mormon arts topics with AMV linkage.
- Provide easy access to the great content we have created. All of the old Blogger posts imported as uncategorized, but we hope to remedy that over the next few weeks and show off our robust, well-thought-out taxonomy. Because of AMV’s focus, our experience (i.e. queries and site stats) suggests that casual and new readers come here because of a specific interest. The categories combined with a better search means that if your only interested in film, or reviews or interviews, you can find what you want. In addition, if you visit our contributors page, you can click on each author and see a full list of what they have posted at AMV — because we know that there are fans of each of our individual contributors out there.
- Branch out into other ways of delivering content. Our own domain plus WordPress means that the opportunity is there for us to do expand into publishing works that aren’t blog posts. No firm plans yet. But I’m kicking some ideas around. A lot depends on what the other AMV folks think is doable and worthwhile.
So welcome. We hope you like our new incarnation. Many thanks to my fellow AMVers and all of our commenters and readers. A special thanks to Eric Russell for his help in editing the theme and to J. Stapley for some of the code we are using. And, finally, special recognition to the Association for Mormon Letters. The check the AML sent us for winning the 2005 Award for Criticism is paying for the first six months of Web hosting.